Hooked - Progressive Boat
Progressive will protect your boat for a fair little sum, and to get the word out we brought games, prizes, plus a captain and his mate to sing out the news!
CASE STUDYEXPERIENTIAL MARKETINGPRODUCER
Hooked - Progressive Boat
THE ASSIGNMENT
Reel in some leads for Progressive Insurance at boat shows across the country with a variety of branded assets and specialty performers!
THE EXPERIENCE
Progressive showed up at 10 boat shows photo op in the month of January alone, so our team needed to develop a suite of assets to keep things fresh and have enough to activate at multiple events simultaneously!
Here's what we came up with:
A captain and his mate who would roam the show floor telling jokes and singing shanties about Progressive's top-notch coverage!
Ventriloquist Captain Shelly, and her trusty companion Admiral Crow.
Hooked: an oversized claw game to win branded swag.
Bucking Bass photo op for a playful family photo and a printed postcard to take home.
Progressive Point welcome center where guests could grab a show guide and a branded tote.
Nautical prize wheel as an ultra-portable engagement to bring to smaller shows.
A partnership with water-skiing celebrity squirell, Twiggy!
