Rally Racer - Progressive Moto
Progressive, the #1 Motorcycle insurer takes over motorcycle rally's across the country with branding, entertainment, and our moto twist on the carnival classic water gun racing game!
CASE STUDYEXPERIENTIAL MARKETINGPRODUCER
Rally Racer - Progressive Motorcycle
THE ASSIGNMENT
Create an edgy experience that appeals to a motorcycle crown, while promoting Progressive's values of safety and protection.
THE EXPERIENCE
At the biggest motorcycle rallies across the US, Progressive branding is unmissable! From branding all across event grounds, event-specific photo ops, to onstage MC spots with tee-shirt cannons, to live painted artwork, to close-up magic, Progressive is making a major impression and I haven't even mentioned the activations yet.
For smaller events, we had branded slot machines, which are already pretty sick! For larger events, we'd bring out the main attraction, The Rally Racer: the classic carnival game with a motorcycle twist. Players would rev their "engines" to squirt water into the bullseye to race their motorcycles across the board. The winners would of course win some Progressive branded swag!
