Sonic Drive-In Range
Sonic kept guests coming back for more by serving up free slush, a round of mini golf, and limited edition swag at Bonnaroo!
CASE STUDYEXPERIENTIAL MARKETINGPRODUCER
Sonic Drive-In Range
THE ASSIGNMENT
Create an Instagram-able oasis for Roovians to keep cool and savor summer with Sonic slush!
THE EXPERIENCE
We kept guests coming back for more with a brand new Bonnaroo-exclusive slush flavor each day! They could test their skills on our mini-golf course to win limited-edition swag, or lounge in our comfy chairs under the cooling misters. At night the space became a glowing beacon with color-changing lights and our giant backlit photo op.
The activation was a hit, being named a "sponsor that won" and guests overheard saying it was their favorite part of the festival. Our influencers loved the experience so much that they posted more than they were contracted to and garnered more that 2 million views and 200,000 engagements on TikTok.
THE STATS
More than 2 million views and 200,000 engagements on TikTok from influencer posts alone
3,000 mini-golf players
17,000 giveaways distributed
13,000 slushes served